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This is how we do the marketing jobs

Digital marketing advisory involves providing strategic guidance and recommendations to
businesses on their overall digital marketing efforts. Here are the areas that are covered by digital marketing advisory services:

  1. Market Analysis: Understanding the industry landscape, including market trends, customer behavior, and competitor activities, to identify opportunities and challenges.
  2. Target Audience Segmentation: Defining and segmenting the target audience based on demographics, psychographics, and online behaviors to create personalized marketing strategies.
  3. Goal Setting: Collaboratively setting clear and achievable digital marketing goals aligned with the business objectives, such as increasing brand awareness, driving sales, or expanding into new markets.
  4. Channel Selection: Recommending the most suitable digital marketing channels (e.g., social media, search engines, email, content marketing) based on the target audience and business goals.
  5. Campaign Planning: Developing comprehensive digital marketing campaigns with defined budgets, timelines, and key performance indicators (KPIs) to track success.
  6. Budget Allocation: Allocating budget resources across various digital marketing channels and activities to ensure efficient spending and maximum ROI.
  7. SEO Strategy: Providing guidance on search engine optimization (SEO) best practices to improve website visibility in search engine results and attract organic traffic.
  8. PPC and Advertising Strategy: Recommending pay-per-click (PPC) advertising campaigns and strategies to effectively target keywords and demographics, optimizing ad spend for desired outcomes.
  9. Social Media Strategy: Crafting a social media plan that leverages different platforms to engage with the target audience, build brand loyalty, and drive website traffic.
  10. Email Marketing Strategy: Advising on email marketing campaigns that nurture leads, encourage repeat business, and keep the audience informed about promotions or updates.
  11. Analytics and Tracking: Recommending tools and techniques to track key metrics and performance indicators, enabling data-driven decision-making and continuous improvement.
  12. Conversion Optimization: Analyzing the customer journey on the website and suggesting strategies to enhance user experience and increase conversion rates.
  13. Competitive Analysis: Monitoring competitors’ digital marketing activities and suggesting ways to differentiate and stand out in the market.
  14. Testing and Iteration: Encouraging a culture of testing different strategies, analyzing results, and making data-driven adjustments for ongoing optimization.
  15. Risk Management: Identifying potential risks in the digital marketing landscape and recommending strategies to mitigate them.
  16. Minimum 6 months contract

 

Facebook advertising involves creating and managing campaigns on the Facebook platform to reach a specific target audience. Here are the areas that are typically covered by Facebook advertising:

  1. Setup Facebook Business Manager: Managing the ad account structure, permissions, and user access to ensure smooth collaboration within the team.
  2. Campaign Optimization x 2: Continuously monitoring the campaign’s performance, adjusting bids, budgets, and targeting parameters to optimize for desired outcomes.

  3. Ad Format Selection: Choosing from various ad formats such as image ads, video ads, carousel ads, and more, to present the content in an engaging and visually appealing manner.

  4. Ad Copywriting x 4 post: Crafting compelling ad copy that captures the audience’s attention, communicates the value proposition, and includes a clear call to action 

  5. Ad Placement optimization: Selecting where the ads will appear within Facebook’s ecosystem, including the main news feed, Instagram, Messenger, Audience Network, and more.
  6. Budgeting – subject to business owner: Determining the budget for the ad campaign, whether it’s a daily or lifetime budget, and optimizing the budget allocation across different ad sets.
  7. Ad Scheduling: Setting the schedule for when the ads will run, which can include specific days of the week and times of day to maximize reach during peak engagement periods.
  8. PIXEL Conversion Tracking: Implementing Facebook Pixel or other tracking tools to monitor user interactions, such as clicks, conversions, purchases, and other valuable actions on the website.
  9. A/B Testing x 4 ads setting: Creating multiple versions of ads with variations in elements like headlines, images, and call-to-action buttons to identify which performs best.
  10. FB Retargeting Setting: Creating ads targeted at users who have previously interacted with the brand’s website, helping to re-engage them and encourage conversions.
  11. Lookalike Audiences: Building audiences that resemble the characteristics of existing customers or website visitors to reach potential new customers with similar traits.
  12. Ad Performance Analysis & Reports: Analyzing key metrics such as click-through rates (CTR), conversion rates, return on ad spend (ROAS), and cost per conversion to evaluate the effectiveness of the campaign. Generating reports to provide insights into campaign performance and presenting data in a clear, actionable format.
  13. Ad budget not included.
  14. Minimum 6 months contract.

Google SEO (Search Engine Optimization) involves optimizing your website to improve its visibility in Google search results. Here are some general areas that are typically covered by Google SEO:

  1. Keyword Research x 20 keywords: Identifying relevant keywords and phrases that potential visitors are likely to use when searching for products, services, or information related to your business.

  2. On-Page SEO: Optimizing individual web pages to make them more search-engine-friendly. This includes optimizing meta titles, meta descriptions, headers, URL structures, and content for targeted keywords.

  3. Content Optimization: Creating high-quality, valuable, and relevant content that aligns with user search intent and incorporates targeted keywords naturally.

  4. Technical SEO: Ensuring that the technical aspects of your website are optimized for search engines. This includes factors like website speed, mobile-friendliness, site architecture, and URL structure.

  5. Website Architecture: Organizing your website’s structure to ensure that it’s easy for search engines to crawl and understand the content hierarchy.

  6. Internal Linking: Establishing a logical internal linking structure to guide users and search engine bots to relevant content within your site.

  7. Backlink Building: Earning high-quality backlinks from authoritative and relevant websites to improve your website’s authority and credibility.

  8. User Experience (UX): Enhancing user experience on your website by optimizing for easy navigation, readability, and accessibility across different devices.

  9. Mobile Optimization: Ensuring that your website is fully optimized for mobile devices, as Google considers mobile-friendliness an important ranking factor.

  10. Page Speed Optimization: Optimizing your website’s loading times to provide a better user experience and meet Google’s page speed expectations.

  11. Schema Markup: Implementing structured data markup to help search engines understand the context of your content, leading to enhanced search result listings (rich snippets).

  12. Local SEO: Optimizing your website and online presence for local searches, including setting up and maintaining Google My Business listings.

  13. Crawl Error Resolution: Identifying and fixing any crawl errors, broken links, or other issues that might hinder search engines from indexing your website properly.

  14. SEO Analytics: Monitoring and analyzing key performance metrics like organic traffic, click-through rates, bounce rates, and conversion rates to measure the success of your SEO efforts.

  15. Algorithm Updates: Staying up-to-date with Google’s algorithm changes and adapting your SEO strategies accordingly to maintain or improve your rankings.

  16. Minimum 6 months contract

Website design involves creating and structuring a website to provide an optimal user experience while achieving the desired goals of the business. Here are the areas that are typically covered by website design:

  1. 8 webpages design: Crafting the visual elements of the website, including layout, colors, typography, icons, buttons, and other graphical components.
  2. Responsive Design: Designing the website to be fully functional and visually appealing on various devices and screen sizes, including desktops, tablets, and smartphones.

  3. Information Architecture: Organizing the content and pages in a logical and user-friendly manner, making it easy for visitors to find what they’re looking for.

  4. Wireframing and Prototyping: Creating visual blueprints (wireframes) and interactive prototypes to visualize the layout and functionality of the website before development.

  5. Navigation Design: Designing clear and intuitive navigation menus that help visitors quickly access different sections and pages of the website.

  6. Call-to-Action (CTA) Design: Strategically placing compelling buttons, links, and forms to guide visitors toward desired actions, such as making a purchase or subscribing.

  7. Visual Consistency: Maintaining a consistent visual style throughout the website, including consistent colors, fonts, and imagery, to reinforce the brand identity.

  8. Content Presentation: Designing content layouts that make reading easy, use headings and subheadings, incorporate visual elements, and present information in a clear and organized way.

  9. Interactive Elements: Incorporating interactive elements such as sliders, animations, videos, and parallax scrolling to engage visitors and enhance user experience.

  10. Forms and User Input: Designing forms that are user-friendly, easy to fill out, and collect the necessary information for inquiries, subscriptions, or purchases.

  11. Social Media Integration: Including social media sharing buttons and links to connect visitors with your brand’s social profiles.

  12. Content Management System (CMS) Integration: Integrating a user-friendly CMS like WordPress or WIX to allow easy content updates and management.

  13. Testing and Optimization: Conducting usability testing to identify issues and making continuous improvements based on user feedback and analytics data.
  14. Domain & hosting not included
  15. Media content not included
  16. 3 revision per webpage

 

Video marketing involves using video content to promote products, services, brands, or messages. Here are the areas that are typically covered by video marketing:

  1. Content Strategy – Video Topic: Developing a clear plan for creating and distributing video content that aligns with your business goals, target audience, and marketing objectives.

  2. Concept Development: Brainstorming and creating concepts for videos that resonate with your audience, convey your message effectively, and match your brand identity.

  3. Script Improvement: Improve your/client scripts that outline the narrative, dialogue, visuals, and key messages of the video.

  4. Storyboarding: Creating visual storyboards that outline the sequence of shots and scenes in the video, helping to visualize the final product.

  5. Video Shooting – 4 hours job: Capturing high-quality video footage using professional cameras, lighting, sound equipment, and other production tools.

  6. Video Editing 2-3 minutes length: Editing the footage to create a cohesive and engaging video, including cutting scenes, adding transitions, overlaying graphics, and enhancing audio.

  7. Basic Animation/Graphics: Incorporating animations, motion graphics, and visual effects to enhance the video’s visual appeal and convey complex information.

  8. Voiceovers/Narration: Recording and incorporating voiceovers or narration to provide context, explanations, or storytelling within the video.

  9. Background Music and Sound Effects: Selecting appropriate background music and sound effects that enhance the video’s mood and emotional impact.

  10. Branding in the Video: Integrating your brand elements, such as logo animations and color schemes, to maintain consistency and reinforce brand identity.

  11. Call-to-Action (CTA): Including clear calls-to-action within the video, guiding viewers on what action to take next (e.g., visit a website, subscribe, purchase).

  12. Video Length Optimization 2-3 minutes: Creating videos of appropriate lengths based on the platform and target audience, considering attention spans and engagement rates.

  13. Talent/s not included.

  14. Location / Props / Outstation transportation & accommodation not included.

  15. 3 revision per video.

Google SEM (Search Engine Marketing) and PPC (Pay-Per-Click) advertising involve creating and managing paid campaigns on Google’s search engine results pages. Here are the areas that are typically covered by Google SEM PPC:

  1. Keyword Research x 5 keywords: Identifying relevant keywords and search terms that users are likely to use when looking for products, services, or information related to your business.

  2. Campaign Setup x 2: Creating a new SEM campaign within Google Ads, setting up campaign parameters like campaign name, budget, start and end dates, and targeting options.

  3. Ad Group Creation: Organizing keywords into specific ad groups based on their relevance and similarity, allowing for targeted ad messaging.

  4. Ad Copywriting x 4: Writing compelling and relevant ad copy that includes keywords and encourages users to click, learn more, and take action.

  5. Quality Score Improvement: Optimizing landing pages, ad relevance, and click-through rates to improve your Quality Score, which affects ad positioning and costs.

  6. Ad Schedule: Determining the days and times when your ads will be shown, targeting specific periods of high user activity.

  7. Geotargeting: Selecting specific locations (countries, regions, cities) where your ads will be displayed to reach your target audience.

  8. Device Targeting: Adjusting bids and ad visibility for different devices, such as desktops, tablets, and mobile devices.

  9. Conversion Tracking: Setting up conversion tracking to measure and analyze user actions that are valuable to your business, such as purchases or sign-ups. 
  10. Remarketing Ads: Creating campaigns that target users who have previously interacted with your website, encouraging them to return and complete desired actions. 
  11. Performance Monitoring: Regularly analyzing key metrics such as clicks, impressions, click-through rates, conversion rates, and cost per conversion.
  12. Optimization Strategies: Making data-driven adjustments based on performance insights to improve ad effectiveness and return on investment.
  13. Media content not included. 
  14. Minimum 6 months contract.

Please read service agreement before signing up and ensure that you understand and agree to all parts.

Full service agreement [ click here ]