Digital marketing advisory involves providing strategic guidance and recommendations to
businesses on their overall digital marketing efforts. Here are the areas that are covered by digital marketing advisory services:
Facebook advertising involves creating and managing campaigns on the Facebook platform to reach a specific target audience. Here are the areas that are typically covered by Facebook advertising:
Ad Format Selection: Choosing from various ad formats such as image ads, video ads, carousel ads, and more, to present the content in an engaging and visually appealing manner.
Ad Copywriting x 4 post: Crafting compelling ad copy that captures the audience’s attention, communicates the value proposition, and includes a clear call to action
Google SEO (Search Engine Optimization) involves optimizing your website to improve its visibility in Google search results. Here are some general areas that are typically covered by Google SEO:
Keyword Research x 20 keywords: Identifying relevant keywords and phrases that potential visitors are likely to use when searching for products, services, or information related to your business.
On-Page SEO: Optimizing individual web pages to make them more search-engine-friendly. This includes optimizing meta titles, meta descriptions, headers, URL structures, and content for targeted keywords.
Content Optimization: Creating high-quality, valuable, and relevant content that aligns with user search intent and incorporates targeted keywords naturally.
Technical SEO: Ensuring that the technical aspects of your website are optimized for search engines. This includes factors like website speed, mobile-friendliness, site architecture, and URL structure.
Website Architecture: Organizing your website’s structure to ensure that it’s easy for search engines to crawl and understand the content hierarchy.
Internal Linking: Establishing a logical internal linking structure to guide users and search engine bots to relevant content within your site.
Backlink Building: Earning high-quality backlinks from authoritative and relevant websites to improve your website’s authority and credibility.
User Experience (UX): Enhancing user experience on your website by optimizing for easy navigation, readability, and accessibility across different devices.
Mobile Optimization: Ensuring that your website is fully optimized for mobile devices, as Google considers mobile-friendliness an important ranking factor.
Page Speed Optimization: Optimizing your website’s loading times to provide a better user experience and meet Google’s page speed expectations.
Schema Markup: Implementing structured data markup to help search engines understand the context of your content, leading to enhanced search result listings (rich snippets).
Local SEO: Optimizing your website and online presence for local searches, including setting up and maintaining Google My Business listings.
Crawl Error Resolution: Identifying and fixing any crawl errors, broken links, or other issues that might hinder search engines from indexing your website properly.
SEO Analytics: Monitoring and analyzing key performance metrics like organic traffic, click-through rates, bounce rates, and conversion rates to measure the success of your SEO efforts.
Algorithm Updates: Staying up-to-date with Google’s algorithm changes and adapting your SEO strategies accordingly to maintain or improve your rankings.
Website design involves creating and structuring a website to provide an optimal user experience while achieving the desired goals of the business. Here are the areas that are typically covered by website design:
Information Architecture: Organizing the content and pages in a logical and user-friendly manner, making it easy for visitors to find what they’re looking for.
Wireframing and Prototyping: Creating visual blueprints (wireframes) and interactive prototypes to visualize the layout and functionality of the website before development.
Navigation Design: Designing clear and intuitive navigation menus that help visitors quickly access different sections and pages of the website.
Call-to-Action (CTA) Design: Strategically placing compelling buttons, links, and forms to guide visitors toward desired actions, such as making a purchase or subscribing.
Visual Consistency: Maintaining a consistent visual style throughout the website, including consistent colors, fonts, and imagery, to reinforce the brand identity.
Content Presentation: Designing content layouts that make reading easy, use headings and subheadings, incorporate visual elements, and present information in a clear and organized way.
Interactive Elements: Incorporating interactive elements such as sliders, animations, videos, and parallax scrolling to engage visitors and enhance user experience.
Forms and User Input: Designing forms that are user-friendly, easy to fill out, and collect the necessary information for inquiries, subscriptions, or purchases.
Social Media Integration: Including social media sharing buttons and links to connect visitors with your brand’s social profiles.
Content Management System (CMS) Integration: Integrating a user-friendly CMS like WordPress or WIX to allow easy content updates and management.
Video marketing involves using video content to promote products, services, brands, or messages. Here are the areas that are typically covered by video marketing:
Content Strategy – Video Topic: Developing a clear plan for creating and distributing video content that aligns with your business goals, target audience, and marketing objectives.
Concept Development: Brainstorming and creating concepts for videos that resonate with your audience, convey your message effectively, and match your brand identity.
Script Improvement: Improve your/client scripts that outline the narrative, dialogue, visuals, and key messages of the video.
Storyboarding: Creating visual storyboards that outline the sequence of shots and scenes in the video, helping to visualize the final product.
Video Shooting – 4 hours job: Capturing high-quality video footage using professional cameras, lighting, sound equipment, and other production tools.
Video Editing 2-3 minutes length: Editing the footage to create a cohesive and engaging video, including cutting scenes, adding transitions, overlaying graphics, and enhancing audio.
Basic Animation/Graphics: Incorporating animations, motion graphics, and visual effects to enhance the video’s visual appeal and convey complex information.
Voiceovers/Narration: Recording and incorporating voiceovers or narration to provide context, explanations, or storytelling within the video.
Background Music and Sound Effects: Selecting appropriate background music and sound effects that enhance the video’s mood and emotional impact.
Branding in the Video: Integrating your brand elements, such as logo animations and color schemes, to maintain consistency and reinforce brand identity.
Call-to-Action (CTA): Including clear calls-to-action within the video, guiding viewers on what action to take next (e.g., visit a website, subscribe, purchase).
Video Length Optimization 2-3 minutes: Creating videos of appropriate lengths based on the platform and target audience, considering attention spans and engagement rates.
Location / Props / Outstation transportation & accommodation not included.
3 revision per video.
Google SEM (Search Engine Marketing) and PPC (Pay-Per-Click) advertising involve creating and managing paid campaigns on Google’s search engine results pages. Here are the areas that are typically covered by Google SEM PPC:
Keyword Research x 5 keywords: Identifying relevant keywords and search terms that users are likely to use when looking for products, services, or information related to your business.
Campaign Setup x 2: Creating a new SEM campaign within Google Ads, setting up campaign parameters like campaign name, budget, start and end dates, and targeting options.
Ad Group Creation: Organizing keywords into specific ad groups based on their relevance and similarity, allowing for targeted ad messaging.
Ad Copywriting x 4: Writing compelling and relevant ad copy that includes keywords and encourages users to click, learn more, and take action.
Quality Score Improvement: Optimizing landing pages, ad relevance, and click-through rates to improve your Quality Score, which affects ad positioning and costs.
Ad Schedule: Determining the days and times when your ads will be shown, targeting specific periods of high user activity.
Geotargeting: Selecting specific locations (countries, regions, cities) where your ads will be displayed to reach your target audience.
Device Targeting: Adjusting bids and ad visibility for different devices, such as desktops, tablets, and mobile devices.
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